Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14
anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi … involvement has significant impact on satisfaction and image. The research explores the effect of anonymous online communities on …