I examine and document how the Endless Frontier changed the research landscape at universities and how universities responded to the initiative. I show that the agencies it established and funded initially recruited research proposals from faculty and applications from students for fellowships...

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

"Current commentary about the US higher education system is steeped in crisis rhetoric of impending doom. High costs, exploding debt, and a digital tsunami supposedly will combine to disrupt and sweep away many of the nation's higher education institutions, or change them beyond recognition. In...