"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital...

For both advanced students and business managers, this book presents a well-balanced combination of recent theory, published articles by prominent scholars, and case studies, all designed to substantiate a new strategic mindset, innovative tools, and practical applications for significantly...

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing...

Become a digital-first organization--and avoid disruption. If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to...