Hispanics represent a significant and growing population segment in the United States (56% of all population growth), and California represents the largest percentage of Hispanics (37%). This research concentrated on learning more about Hispanics and their sustainable behaviors regarding...

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years,...

Social media has become a communications platform for brands to interact with customers. Few studies have tested how more than 50 million US Hispanics use social media. This paper investigates how Hispanics interact with social media, such as Facebook, and examines how Hispanics spend more on...