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Davies, Andrea - In: Journal of historical research in marketing 3 (2011) 4, pp. 469-485

Persistent link: https://www.econbiz.de/10009407711

Beyond incommensurability? Empirical expansion on diversity in research

Davies, Andrea; Fitchett, James A. - In: European Journal of Marketing 39 (2005) 3/4, pp. 272-293

Purpose – This paper is a practical attempt to contribute to the ongoing reappraisal of the dichotomies and categories that have become prevalent throughout marketing research. Design/methodology/approach – The paper reviews current literature on incommensurability and undertakes a...

Persistent link: https://www.econbiz.de/10014722238

Toward polyphonic constitutive historicism : a new research agenda for management historians

Smith, Andrew; Russell, Jason - In: Management & organizational history : MOH 11 (2016) 2, pp. 236-251

Persistent link: https://www.econbiz.de/10011567718

Learning to use the past : the development of a rhetorical history strategy by the London headquarters of the Hudson's Bay Company

Smith, Andrew; Simeone, Daniel - In: Management & organizational history : MOH 12 (2017) 4, pp. 334-356

Persistent link: https://www.econbiz.de/10011854669

Perceiving the present by means of the past : theorizing the strategic importance of corporate archives

Lent, Wim van; Smith, Andrew D. - In: Strategic responsiveness and adaptive organizations : …, (pp. 97-110). 2019

Persistent link: https://www.econbiz.de/10012153594