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Purpose – This paper aims to be a reflection on the production of The History of Marketing Thought . Design/methodology/approach – Historical review. Findings – Marketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and...
Persistent link: https://www.econbiz.de/10014873202
Purpose – The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism. Design/methodology/approach – The approach taken is a historical review. Findings – Monieson was an important figure in the...
Persistent link: https://www.econbiz.de/10014873217
Purpose – The purpose of this paper is to produce a critical history of MP3 technology in an effort to show how its stature as the digital music format of choice had nothing to do with music or associated industries and that its configuration as a product to be bought and sold was unintended....
Persistent link: https://www.econbiz.de/10014873230
Purpose – The purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014873244