Bourassa, Maureen A.; Murphy, William H. - In: Journal of Historical Research in Marketing 1 (2009) 1, pp. 171-177
Purpose – The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD. Design/methodology/approach – Using the historical review method, the paper examines a monograph with historical importance,...
