1. Introduction -- 2. Human Adaptability and Economic Surprise -- 3. Learning and Decision-Making in Economics and Psychology: A Methodological Perspective -- 4. On Psyching up Economics -- 5. Neoclassical Economics and the Psychology of Risk and Uncertainty -- 6. Prospects for Mathematical...

This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...