//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hochschule"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Issues and perspectives relate...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hochschule
Higher education institution
20,082
Brand management
17,639
Markenführung
17,225
Thailand
13,410
Consumer behaviour
7,898
Konsumentenverhalten
7,832
Markenimage
7,217
Brand image
7,124
Brand
5,305
Markenartikel
5,305
Deutschland
4,083
Studierende
3,891
Students
3,846
Studium
3,822
University education
3,726
Germany
3,091
USA
2,838
Relationship marketing
2,772
Beziehungsmarketing
2,771
United States
2,683
Forschungskooperation
2,224
Research collaboration
2,202
Markenpolitik
2,198
Social Web
1,989
Social web
1,985
University research
1,912
Universitäre Forschung
1,912
Theorie
1,787
Theory
1,760
Malaysia
1,711
Online-Marketing
1,707
Internet marketing
1,681
Marketingmanagement
1,553
Marketing management
1,546
Unternehmensgründung
1,521
Business start-up
1,470
Großbritannien
1,470
Indonesien
1,449
Indonesia
1,429
more ...
less ...
Online availability
All
Free
6,653
Undetermined
4,985
Type of publication
All
Article
12,060
Book / Working Paper
11,819
Journal
329
Type of publication (narrower categories)
All
Article in journal
8,615
Aufsatz in Zeitschrift
8,615
Graue Literatur
3,066
Non-commercial literature
3,066
Working Paper
2,259
Arbeitspapier
2,118
Aufsatz im Buch
2,032
Book section
2,032
Hochschulschrift
555
Collection of articles of several authors
554
Sammelwerk
554
Konferenzschrift
454
Thesis
376
Aufsatzsammlung
348
Case study
280
Fallstudie
280
Amtsdruckschrift
252
Government document
252
Conference proceedings
194
Conference paper
179
Konferenzbeitrag
179
Statistik
124
No longer published / No longer aquired
108
Dissertation u.a. Prüfungsschriften
88
Bibliografie enthalten
60
Bibliography included
60
Statistics
56
Article
53
Forschungsbericht
50
Festschrift
45
Bibliografie
44
Verzeichnis
44
Handbook
40
Handbuch
40
Collection of articles written by one author
37
Sammlung
37
Adressbuch
34
Advisory report
29
Gutachten
29
Rezension
29
more ...
less ...
Language
All
English
18,448
German
3,560
Undetermined
1,735
French
165
Spanish
114
Russian
71
Italian
47
Swedish
43
Polish
37
Dutch
31
Portuguese
24
Norwegian
14
Hungarian
9
Finnish
8
Danish
6
Ukrainian
6
Bulgarian
5
Romanian
5
Croatian
4
Slovenian
4
Turkish
4
Czech
3
Lithuanian
3
Serbian
3
Japanese
2
Arabic
1
Estonian
1
Latin
1
Slovak
1
more ...
less ...
Author
All
Ehrenberg, Ronald G.
54
Smith, Jonathan
54
Arcidiacono, Peter
45
Guerrero, Maribel
45
Hoxby, Caroline M.
43
Agasisti, Tommaso
42
Oreopoulos, Philip
41
Wright, Mike
38
Urbano, David
36
Avery, Christopher
34
Winters, John V.
32
Turner, Sarah E.
29
Dynarski, Susan M.
28
Hemelt, Steven W.
28
Teichler, Ulrich
28
Stinebrickner, Ralph
27
Cortes, Kalena E.
26
Lehmann, Erik
26
Siegel, Donald S.
26
Zhu, Yu
26
Audretsch, David B.
25
Dilger, Alexander
25
Kübler, Dorothea
25
Stinebrickner, Todd R.
25
Black, Sandra E.
24
Hurwitz, Michael
24
Schreier, Gerhard
22
Winston, Gordon C.
22
Zafar, Basit
22
Gralka, Sabine
21
Hershbein, Brad
21
Konegen-Grenier, Christiane
21
Meoli, Michele
21
Rasmussen, Einar
21
Rosen, Harvey S.
21
Usman, Osly
21
Zhang, Liang
21
Aucejo, Esteban
20
Backes-Gellner, Uschi
20
Cunningham, James
20
more ...
less ...
Institution
All
National Bureau of Economic Research
309
OECD
202
Hochschulrektorenkonferenz
101
Hochschul-Informations-System GmbH
46
Organisation for Economic Co-operation and Development
37
Wissenschaftsrat
36
Springer Fachmedien Wiesbaden
33
IGI Global
32
World Bank
31
Edward Elgar Publishing
28
Stifterverband für die Deutsche Wissenschaft
27
Carnegie Commission on Higher Education
25
American Council on Education
23
Deutschland / Statistisches Bundesamt
22
Fraunhofer-Institut für System- und Innovationsforschung
20
Westdeutsche Rektorenkonferenz
20
Europäische Kommission
18
GATE Germany, Konsortium Internationales Hochschulmarketing
18
Weltbank
15
Centre for Educational Research and Innovation
14
World Bank Group
13
Deutschland
12
Deutschland <Bundesrepublik> / Bundesminister für Bildung und Wissenschaft
11
Institut der Deutschen Wirtschaft Köln
11
Schweiz / Bundesamt für Statistik
11
Fachhochschule Jena
10
Christian-Albrechts-Universität zu Kiel
9
Nordrhein-Westfalen / Ministerium für Wissenschaft und Forschung
9
Riverine University League
9
Universität Leipzig
9
Deutschland <Bundesrepublik> / Statistisches Bundesamt
8
Hochschul-Informations-System GmbH <Hannover>
8
Institut für Regionale Bildungsplanung <Hannover>
8
Organization for Economic Cooperation and Development
8
Technische Universität Hannover / Arbeitsgruppe Standortforschung
8
UNESCO
8
Waxmann Verlag
8
Bund-Länder-Kommission für Bildungsplanung und Forschungsförderung
7
Deutscher Akademischer Austauschdienst
7
Heinz Nixdorf Stiftung
7
more ...
less ...
Published in...
All
NBER working paper series
307
Discussion paper series / IZA
284
Economics of education review
278
NBER Working Paper
242
Working paper / National Bureau of Economic Research, Inc.
211
The journal of technology transfer
203
IZA Discussion Paper
168
Journal of marketing for higher education
163
Research policy : policy, management and economic studies of science, technology and innovation
142
Education economics
100
Technological forecasting & social change : an international journal
99
Beiträge zur Hochschulpolitik
90
Administrative Sciences : open access journal
84
CESifo working papers
79
Applied economics
71
Journal of education for business
69
The international journal of management education
69
SpringerLink / Bücher
61
Journal of business research : JBR
60
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
Journal of sports economics
57
Working paper
56
Applied economics letters
52
Socio-economic planning sciences : the international journal of public sector decision-making
52
International journal of education economics and development
51
Journal of sport management : the official journal of the North American Society of Sport Management
48
Minerva : a review of science, learning and policy
48
Advances in higher education and professional development (AHEPD) book series
46
Discussion paper
45
Amfiteatru economic : an economic and business research periodical
44
Higher School of Economics Research Paper
44
Forum Hochschule
41
Cogent business & management
39
Journal of open innovation : technology, market, and complexity
38
International entrepreneurship and management journal
37
Journal of information & knowledge management : JIKM
37
IZA Discussion Papers
36
Journal of public economics
36
Edward Elgar E-Book Archive
35
European research studies
35
more ...
less ...
Source
All
ECONIS (ZBW)
23,348
USB Cologne (EcoSocSci)
524
EconStor
236
USB Cologne (business full texts)
48
RePEc
33
ArchiDok
9
OLC EcoSci
6
BASE
2
Other ZBW resources
2
more ...
less ...
Showing
1
-
10
of
24,208
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari
;
Phoon Lee Yong
;
Salniza Md. Salleh
; …
- In:
International journal of applied management science
11
(
2019
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
Saved in:
2
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
3
The role of brand experience and student engagement in the creation of brand equity in a higher education context
Muhammad Waqas
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 451-474
Persistent link: https://www.econbiz.de/10013417411
Saved in:
4
Vom Eindruck zur Meinung: der Zusammenhang zwischen Image und Reputation bei komplexen Dienstleistungen : untersucht am Beispiel der Universität St. Gallen
Probst, Malte
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754585
Saved in:
5
A multidimensional conceptualization of brand community : an empirical investigation
Devasagayam, P. Raj
;
Buff, Cheryl L.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10003763433
Saved in:
6
Die Führung einer Fakultät als Marke
Mühlbacher, Hans
- In:
Management von Universitäten : zwischen Tradition und …
,
(pp. 85-97)
.
2006
Persistent link: https://www.econbiz.de/10003343992
Saved in:
7
Branding von Hochschulen
Haes, Julia
;
Voss, Rödiger
- In:
Hochschulmarketing
,
(pp. 129-161)
.
2009
Persistent link: https://www.econbiz.de/10003839419
Saved in:
8
Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.
;
Burris, Greg
;
Smith, Sarah M.
- In:
Journal of marketing for higher education
18
(
2008
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
Saved in:
9
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Saved in:
10
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->