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Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
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Electronic word-of-mouth for university selection : implications for academic leaders and recruitment managers
Yang, Hsiao-Pei; Mutum, Dilip S. - In: Journal of general management 40 (2014/15) 4, pp. 23-44
Persistent link: https://www.econbiz.de/10011407179