Showing 1 - 10 of 28
Persistent link: https://www.econbiz.de/10011309429
Persistent link: https://www.econbiz.de/10011339243
Persistent link: https://www.econbiz.de/10011483221
Persistent link: https://www.econbiz.de/10010417763
Persistent link: https://www.econbiz.de/10009703242
Persistent link: https://www.econbiz.de/10012510269
Purpose of the article: Technology start-ups go through certain stages in their lifecycle. In each stage of the lifecycle, there is a different approach to marketing strategy and its application through marketing activities. Creating an empirically based framework of a technology startup...
Persistent link: https://www.econbiz.de/10013204213
Persistent link: https://www.econbiz.de/10012509579
Persistent link: https://www.econbiz.de/10012666267
Persistent link: https://www.econbiz.de/10010208946