Animal welfare is a significant issue in wildlife tourism and is becoming an important component in tourists' decisions …. This study explored the type of tourists who most likely visit different elephant tourism venues and compared tourist … attitudes pre-and post-visit. We surveyed 132 tourists at 12 venues in Thailand. We found that participant age was the clearest …

As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior …, subjective norm, and accessibility factors positively influenced perceived usefulness. This study suggests that tourism …