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Influence of popular culture on special interest tourists' destination image
Lee, Sojung; Bai, Billy - In: Tourism management : research, policies, practice 52 (2016), pp. 161-169
Persistent link: https://www.econbiz.de/10011418381
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Pop star fan tourists : an application of self-expansion theory
Lee, Sojung; Bai, Billy; Busser, James A. - In: Tourism management : research, policies, practice 72 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10011995987
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Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans
Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746
Persistent link: https://www.econbiz.de/10011387024
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A moderator of destination social responsibility for tourists' pro-environmental behaviors in the VIP model
Lee, Sojung; Park, Heelye; Kim, Kyung-hee; Lee, Choong-Ki - In: Journal of destination marketing & management 20 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012588638
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Volunteer tourists' environmentally friendly behavior and support for sustainable tourism development using value-belief-norm theory : moderating role of altruism
Park, Changyeon; Lee, Sojung; Lee, Choong-Ki; … - In: Journal of destination marketing & management 25 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10014225835
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An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
Lee, Sojung; Jeong, EunHa - In: Tourism management perspectives : TMP 48 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014461356
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The six lodging attributes that determine travelers’ preference on Airbnb or hotel
Yoo, Myongjee; Yoon, Sungsik - In: Journal of marketing analytics : JMA 10 (2022) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10013463816
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Affect, travel motivation, and travel intention : a senior market
Jang, Soocheong; Bai, Billy; Hu, Clark; Wu, Chi-mei Emily - In: Journal of hospitality & tourism research : JHTR ; the … 33 (2009) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10003818875
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How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.; Bai, Billy - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
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One October tragedy in Las Vegas : an overview of tourists' perceptions
Erdem, Mehmet; Vayghan, Saeed; Bai, Billy - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 3, pp. 59-63
Persistent link: https://www.econbiz.de/10012506366