Kyle, Rosemary; Blair, Angela - In: International Journal of Retail & Distribution Management 35 (2007) 6, pp. 457-473
Purpose – The purpose of this paper is to examine a case study for increasing supply of, and demand for, healthier food in the metropolitan Borough of Sandwell, West Midlands, UK. Sandwell has a declining and ageing population. Levels of cancer, coronary heart disease, diabetes and obesity are...