Purpose – This paper seeks to describe how the results of the qualitative research method of focus groups may be used as conceptual data at the onset of a research study to inform researchers regarding relevant issues for future more in‐depth quantitative study. Design/methodology/approach...

Purpose – The purpose of this study is to review the hospitality and tourism strategy literature to identify trends related to key topical areas of research. The study objectives include identifying hospitality and tourism strategy challenges; presenting a synthesis of frequent strategy...