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The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
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Labor shortage solution : redefining hospitality through digitization
Morosan, Cristian; Bowen, John T. - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4674-4685
Persistent link: https://www.econbiz.de/10013455349
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Letting AI make decisions for me : an empirical examination of hotel guests' acceptance of technology agency
Morosan, Cristian; Cengizci, Aslıhan Dursun - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 946-974
Persistent link: https://www.econbiz.de/10014483800
Cover Image
The evolution of marketing research
Morosan, Cristian; T. Bowen, John; Atwood, Morgan - In: International Journal of Contemporary Hospitality Management 26 (2014) 5, pp. 706-726
Purpose – The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality...
Persistent link: https://www.econbiz.de/10014765148