Part I: Introduction -- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith) -- Part II: Experiences -- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia" (Marianna Sigala) -- Chapter 3. A...

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...

Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality - Rethinking Theory and Practice -- Part 1. Leadership and Strategy -- Chapter 2. Leadership and Agility: What Can We Learn From Melbourne Quarantine Hotel During the COVID-19 Pandemic? -- Chapter 3. COVID-19...