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~subject:"Hospitality organizations"
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Hospitality organizations
Brand management
9
Markenführung
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Relationship marketing
6
Arbeitsverhalten
5
Beziehungsmarketing
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Internal brand management
5
Work behaviour
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Hotel industry
4
Hotellerie
4
Brand
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Brand commitment
3
Emotion
3
Employee retention
3
Hotel loyalty programs
3
Markenartikel
3
Mitarbeiterbindung
3
Social Web
3
Social web
3
Taiwan
3
Tourism
3
Brand citizenship behaviour
2
Brand identification
2
Brand understanding
2
Customer relationship management
2
Destination management
2
Destinationsmanagement
2
Employees
2
Gastgewerbe
2
Gastronomie
2
Holiday behaviour
2
Hospital
2
Hospitality employees
2
Hospitality industry
2
Internal branding
2
Knowledge transfer
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Xiong, Lina
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King, Ceridwyn
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Piehler, Rico
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International journal of hospitality management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
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2
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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