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~subject:"Hotel industry"
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Hotel industry
Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
37
Konsumentenverhalten
37
Einzelhandel
35
Retail trade
35
Customer satisfaction
30
Kundenzufriedenheit
30
Spain
24
Service quality
23
Spanien
23
Dienstleistungsqualität
22
Brand image
19
Markenimage
19
Lieferantenmanagement
16
Supplier relationship management
16
Brand management
15
Hotellerie
15
Markenführung
15
Innovation
14
Information technology
13
Informationstechnik
13
Betriebliche Wertschöpfung
10
Customer value
10
E-commerce
10
Electronic Commerce
10
Kundenwert
10
Value creation
10
Online retailing
9
Online-Handel
9
Confidence
8
Distribution channel
8
Satisfaction
8
Vertrauen
8
Vertriebsweg
8
Brand equity
7
Internet marketing
7
Loyalty
7
Online-Marketing
7
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Undetermined
8
Free
1
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Article
15
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Language
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English
15
Author
All
Gil Saura, Irene
14
Moliner-Velázquez, Beatriz
5
Šerić, Maja
5
Fuentes-Blasco, Maria
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María-Eugenia
2
Andreu, Luisa
1
Cervera, Amparo
1
Fuentes-Blasco, María
1
Gallarza, Martina G.
1
Mikulić, Josip
1
Moise, Mihaela Simona
1
Navarro, Susana
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Santos Arteaga, Francisco Javier
1
Servera-Francés, David
1
Šeric, Maja
1
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Service business
3
Economic research
2
Journal of hospitality marketing & management
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of contemporary hospitality management
1
International journal of sustainable economy
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
15
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1
Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana
;
Andreu, Luisa
;
Cervera, Amparo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
Saved in:
2
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
5
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
6
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
7
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
8
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
9
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
10
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
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