Viglia, Giampaolo; Minazzi, Roberta; Buhalis, Dimitrios - In: International Journal of Contemporary Hospitality Management 28 (2016) 9, pp. 2035-2051
Purpose Online consumer reviews have become increasingly important for consumer decision-making. One of the most prominent examples is the hotel industry where consumer reviews on websites, such as Bookings.com, TripAdvisor and Venere.com, play a critical role in consumers’ choice of a hotel....