Khalil, Muhamad Luqman; Norzalita Abd Aziz; Long, Fei; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-11
The Covid-19 pandemic has had an adverse effect on the global economy, particularly the hotel industry. Industry players have turned to big data to recover and improve their business performance. This paper aims to identify the key resources to develop and build big data analytics capabilities...
