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Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
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Do travelers' reviews depend on the destination? : an analysis in coastal and urban peer-to-peer lodgings
Sánchez-Franco, Manuel J.; Rey-Moreno, Manuel - In: Psychology & marketing 39 (2022) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10012796118
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Online customer service reviews in urban hotels : a data mining approach
Sánchez-Franco, Manuel J.; Navarro García, Antonio; … - In: Psychology & marketing 33 (2016) 12, pp. 1174-1186
Persistent link: https://www.econbiz.de/10011627315
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The role of user-generated content in tourism decision-making : an exemplary study of Andalusia, Spain
Sánchez-Franco, Manuel J.; Rey-Tienda, Sierra - In: Management decision 62 (2024) 7, pp. 2292-2328
Persistent link: https://www.econbiz.de/10015046252