This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary...

This study examines the impact of workplace discipline, transformational leadership, and career development on employee performance at a five-star hotel in Bali. The study was conducted at the Royal Beach Seminyak Bali, which is a part of Accor Group’s MGallery Collection of boutique hotels....