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Entry mode choice in the internationalisation of the hotel industry : a holistic approach
León-Darder, Fidel; Villar-García, Cristina; … - In: The service industries journal 31 (2011) 1/2, pp. 107-122
Persistent link: https://www.econbiz.de/10008904676
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Service characteristics as moderators of the entry mode choice : empirical evidence in the hotel industry
Villar, Cristina; Pla-Barber, José; León-Darder, Fidel - In: The service industries journal 32 (2012) 7, pp. 1137-1148
Persistent link: https://www.econbiz.de/10009551867
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The internationalization of soft-services : entry modes and main determinants in the Spanish hotel industry /José Pla-Barber; Fidel León-Darder; Cristina Villar
Pla-Barber, José; León-Darder, Fidel; Villar, Cristina - In: Service business 5 (2011) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10009535243