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~subject:"Hotellerie"
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Hotellerie
Transaction costs
12
Lieferantenmanagement
11
Supplier relationship management
11
Transaktionskosten
10
Relationship marketing
8
Beziehungsmarketing
7
Opportunism
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Consumer behaviour
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Norway
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Norwegen
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Hotel industry
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Vertriebsweg
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Brand image
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Brand management
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Compliance
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Investment
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Markenimage
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Marketing theory
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Marketingtheorie
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Brown, James R.
2
Crosno, Jody L.
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Dahlstrom, Robert
2
Dev, Chekitan S.
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Haugland, Sven A.
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Liu, Yuerong
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Nygaard, Arne
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Rokkan, Aksel I.
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of marketing theory and practice
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ECONIS (ZBW)
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
2
Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
Saved in:
3
Governance structures in the hotel industry
Dahlstrom, Robert
;
Haugland, Sven A.
;
Nygaard, Arne
; …
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 841-847
Persistent link: https://www.econbiz.de/10003861061
Saved in:
4
An empirical investigation of governance structures in the hotel industry; SNF-prosjekt nr. 6495: "Value creation and performance in the Norwegian tourism industry"
Dahlstrom, Robert
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001733527
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