The hospitality sector is one of the fast growing and dynamic sectors in India. Of late not only has there been a change in demand and supply trends, but consumer preferences and desires are also changing, which has led to an eruption of innovative management practices. One of the critical...

The main aim of the study was to explore customers’ inclination towards eco-friendly hotels in Northern India. Eco-friendly hotels are the ones that use various sustainable strategies towards addressing the environmental issues as well as improving the awareness of the customers and tourists...