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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
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Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 572-592
Persistent link: https://www.econbiz.de/10010387389
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Critical success factors of green hotel investment in Taiwan
Liu, Kuo-Ning; Hu, Clark - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 951-971
Persistent link: https://www.econbiz.de/10013164519
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The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning; Hu, Clark - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117