Social media offer many opportunities for organizations but present, at the same time, many challenges, too. Particular attention must be paid to the new patterns of behavior emerging in organizations. We argue that these patterns derive both from the technical characteristics of the virtual...

Sustainable Business- Front Cover -- Sustainable Business -- Title Page -- Copyright Page -- Dedication -- Contents -- List of figures -- List of tables -- List of boxes -- Foreword to the second edition -- Using this book -- List of abbreviations -- PART I: Key concepts -- Chapter 1:...