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The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting,...
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Unlocking the IoT potential in manufacturing: an organizatoinal analysis and research agenda / Cristiano Ghiringhelli, Francesco Virili -- The case of corporate entrepreneurship within Italian SMEs / Federico Moretti, Stefano Denicolai, Aurelio Ravarini -- HRM 4.0: the digital transformation of...
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