Purpose – The purpose of this paper is to offer a new theory of human nature to explain the happiness paradox of capitalism. Design/methodology/approach – It is argued that happiness crisis in capitalism stems from the lack of full understanding of human nature which is like a black box from...

Purpose – The purpose of this paper is to offer a new theory of human nature to explain the happiness paradox of capitalism. Design/methodology/approach – It is argued that happiness crisis in capitalism stems from the lack of full understanding of human nature which is like a black box from...

Purpose – This paper aims to discuss the crises of free market capitalism in terms of its understanding of human nature. It reveals how recent market madness can be attributed to certain elements of human nature. Design/methodology/approach – The paper uses a conceptual and philosophical...