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~subject:"Humankapital"
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Humankapital
Consumer behaviour
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product packaging
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2013-2014
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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Handwritten typefaces as a novel strategy to humanize products
Schroll, Roland
;
Schnurr, Benedikt
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10012003386
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Humanizing products with handwritten typefaces
Schroll, Roland
;
Schnurr, Benedikt
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
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