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The rise of product placement in Hungary
PhD, Árpád Papp-Váry - Keleti Károly Gazdasági Kar, Óbudai Egyetem
In the last few years the European countries are starting to use the rules of the European Union about product placement. First of all it is really important for the European shows, programs and films to stay competitive with the American programs because in the USA product placement is...
Persistent link: https://www.econbiz.de/10010627636
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More advertising worldwide
Kloss, Ingomar (ed.); Abdullah, Iskander (contributor) - 2002
Persistent link: https://www.econbiz.de/10001637496
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Looking through outdoor advertising images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K. - In: Journal of promotion management : JPM 23 (2017) 6, pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
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Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta; Săplăcan, Zsuzsa - In: European journal of international management : EJIM 13 (2019) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
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Competing successfully against multinationals : a longitudinal perspective of Hungarian advertising agencies
Wilson, Rick T. - In: Journal of strategic marketing 18 (2010) 2, pp. 145-164
Persistent link: https://www.econbiz.de/10003978353
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Resource endowments, market positioning, and competition in transitional economies : global and local advertising agencies in Hungary
Wilson, Rick T.; Amine, Lyn S.; Wilkinson, Ian F. - In: International marketing review 26 (2009) 1, pp. 62-89
Persistent link: https://www.econbiz.de/10009522654
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Beyond ec(onom)(olog)y
Magyari Beck, István - In: Society and economy : journal of the Corvinus … 24 (2002) 2, pp. 177-200
Persistent link: https://www.econbiz.de/10001863318
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A kreativitásról, vállalkozói vallomások alapján
Rimler, Judit - In: Közgazdasági szemle : a magyar Tudományos Akadémia … 46 (1999) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10001446636
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Utilization of creative labor force at the advent of informational society
Magyari Beck, István; Balás, János - In: Society and economy in Central and Eastern Europe : … 22 (2000) 4, pp. 7-19
Persistent link: https://www.econbiz.de/10001588357
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Chapter 12 : License Contracts, Free Software and Creative Commons in the Hungarian Law
Anikó, Grad-Gyenge - 2016
The Hungárián Copyright Act (HCA) includes a separate chapter on the terms of license (“use”) contracts. The provisions of the HCA serve as lex speciális against the background of general and special rules of contract law codified by the Hungarian Civil Code (HCC). From a historical point...
Persistent link: https://www.econbiz.de/10012992645