Jaring, Päivi; Pikkarainen, Minna; Koivumäki, Timo - In: Journal of business market management : JBM 6 (2013) 1, pp. 38-55
and 2025. ICT (Information and Communication Technology) solutions are increasingly needed in order to guarantee better … a way for SMEs (Small and Medium-sized Enterprises) to guarantee success in the complex and fragmented wellness market …. As the way how SMEs in the wellness sector deal with their business models and challenges is not well known, this paper …