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Brand and message recall : the effects of situational involvement and brand symbols in the marketing of real estate services
Gulas, Charles S.; Larsen, James E.; Coleman, Joseph W. - In: Services marketing quarterly 30 (2009) 4, pp. 333-341
Persistent link: https://www.econbiz.de/10003900741
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An optimal incentive system for real estate agents
Jares, Timothy E.; Larsen, James E.; Zorn, Thomas S. - In: The journal of real estate research 20 (2000) 1/2, pp. 49-59
Persistent link: https://www.econbiz.de/10001522226