Brown, Steve; Getz, Donald; Pettersson, Robert; … - In: International Journal of Event and Festival Management 6 (2015) 2, pp. 135-157
offers a systematic approach to shaping evaluation discourse and methods. Conclusions are drawn on how to advance evaluation …Purpose – The purpose of this paper is to define event evaluation, develop a conceptual model of its process and … elements, review pertinent literature, and draw conclusions pertaining both to the discourse on evaluation and its praxis …