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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials

Ho, Lisa; Breza, Emily; Alsan, Marcella; Banerjee, … - 2022

COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...

Persistent link: https://www.econbiz.de/10014240719

The Impact of large-scale social media advertising campaigns on COVID-19 vaccination : evidence from two randomized controlled trials

Ho, Lisa; Breza, Emily; Banerjee, Abhijit V.; … - In: AEA papers and proceedings 113 (2023), pp. 653-658

Persistent link: https://www.econbiz.de/10014415931

Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements

Sharma, Daneshwar; Meena, Rahul - In: Journal of marketing communications 30 (2024) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10014529138

Assessing the Impact of Online Advertising Towards Domestic Travel Intention : In the Face of COVID-19 Pandemic

Ekanayake, E.M.T.B; Fernando, Imali - 2021

traveling away from home. Despite this, Online Advertising can be defined as deliberate messages placed on third-party websites … available through internet access. This study aims to gain an insight into the impact of online advertising on domestic … travelers’ travel intention towards domestic tourism. Even though previous studies emphasize advertising and the effect on …

Persistent link: https://www.econbiz.de/10013215424