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The economic implications of advertising
Firestone, Otto John - 1967
Persistent link: https://www.econbiz.de/10000566953
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Advertising investment as a tool for boosting consumption : testing Galbraith's hypothesis for Spain
Martínez-Fernández, Valentín-Alejandro; Castellanos, … - In: Revista de economia contemporânea : revista … 18 (2014) 3, pp. 435-452
Persistent link: https://www.econbiz.de/10011472238
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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The economic implications of advertising
Firestone, Otto John - 2013 - [Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
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Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker - 2021
Persistent link: https://www.econbiz.de/10012486192
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Content analysis of tv food advertising using climate impact and a nutritional impact index
Annala, Milla; Vinnari, Markus - In: Ecological economics : the transdisciplinary journal of … 159 (2019), pp. 68-74
Persistent link: https://www.econbiz.de/10012167251
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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa; Breza, Emily; Alsan, Marcella; Banerjee, … - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10014240719
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The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena; Siuda, Dagna - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
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The economic implications of advertising
Firestone, O. J. - 1968 - 3. print.
Persistent link: https://www.econbiz.de/10014378663