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Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis
Lo, Pei-San
;
Dwivedi, Yogesh Kumar
;
Tan, Garry Wei-Han
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 325-337
Persistent link: https://www.econbiz.de/10013271505
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