Sofi, Shakeel Ahmad; Mir, Faizan Ashraf; Baba, Mubashir … - In: Future Business Journal 6 (2020) 1, pp. 1-20
Cognition and affect have had stretched history of influencing the buying behaviour of an individual. The change in one of the dimensions leads to some proportionate change in corresponding factor, and a number of research studies have been carried out to ascertain the role of cognition and...
