Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer walk-ins/traffic generate higher revenue and profit, (b) consumers spend is higher in premium locations, (c) it is easier to attract consumers if the store is located in malls, (d)...

Many governments in developing countries have pursued policies targeting specific geographic areas over the past several decades. However, only a few have rigorously evaluated the causal impact of these interventions. This paper examines the effectiveness of a prominent place-based policy in...