Narrow search
Showing 1 - 10 of 97,493
Cover Image
Susceptibility to reference group influence among rural consumers
Sridhar, G.; Kumar, N. Ramesh; Murthy, G. Narasimha - In: Metamorphosis : a journal of management research 9 (2010) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10008668220
Cover Image
Influence of consumer demographics on attitude towards branded products : an exploratory study on consumer durables in rural markets
Nandamuri, Purna Prabhakar; Gowthami, Ch. - In: The IUP journal of marketing management : IJMM 11 (2012) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10009660068
Cover Image
Influence of Consumer Demographics on Attitude Towards Branded Products : An Exploratory Study on Consumer Durables in Rural Markets
Nandamuri, Purna Prabhakar - 2012
India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce …
Persistent link: https://www.econbiz.de/10013098179
Cover Image
Consumer Behaviour on Consumer Durables with Reference to Bijapur District
Maradi, Mallikarjun M. - 2020
with their deeper motivations. India's consumer market is riding the crest of the country's economic boom. Driven by a …
Persistent link: https://www.econbiz.de/10012854766
Cover Image
Brand Preferences for Consumer Durables in Rural Markets -The EIO Approach
Nandamuri, Purna - 2015
India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and …
Persistent link: https://www.econbiz.de/10013017671
Cover Image
Influence of Consumer Demographics on Attitude Towards Branded Products - An Exploratory Study on Consumer Durables in Rural Markets
Nandamuri, Purna - 2015
India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce …
Persistent link: https://www.econbiz.de/10013017794
Cover Image
A Study of the Factors Impacting the Buying Decision Process Vis-a-Vis Specified Consumer Durables in NOIDA
Altekar, Dr. Shrirang - 2014
This study seeks to determine the factors impacting shopper decision making in three stages of the Buying Decision Process – Introduction, Influencing and Decision Making in respect of certain consumer durables. The results of the study indicate that while Advertising plays a predominant role...
Persistent link: https://www.econbiz.de/10013047571
Cover Image
Impact of personality factors on purchase and adoption of consumer durables with advanced technology
Bhat, Ullal Manohar; Bapat, Dhananjay; Mookerjee, Amit - In: Journal of Indian business research 14 (2022) 3, pp. 251-277
Persistent link: https://www.econbiz.de/10013288109
Cover Image
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021
Persistent link: https://www.econbiz.de/10012814179
Cover Image
Models for predicting sustainable durable products consumption behaviour : a review article
Ghose, Amitabha; Chandra, Bibhas - In: Vision : the journal of business perspective 24 (2020) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10012174973