Priyadharsini, S.; Kathiravan, G.; Thirunavukkarasu, M. A. - In: Expert journal of marketing 5 (2017) 2, pp. 37-43
In order to assess consumer preferences for milk and meat quality attributes, a study was carried out in two Second … paid less importance on most of the attributes of milk. Ordered Probit model for meat revealed that as the family size … increased, the consumers were likely to give more importance to ageing and tenderness and less importance to leanness of meat …