Purpose – The paper aims to describe the drivers of offshoring to India and how savings and value can be generated by understanding and structuring the offshore journey as a lifecycle. Design/methodology/approach – While offshoring is a contentious topic, more than 50 per cent of companies...

Purpose – As clients of India's IT services providers continue to complain about knowledge loss caused by high attrition rates in their offshore delivery factories, the linkages between organizational culture and commitment of the Indian employee base are of interest to researchers as well as...

Purpose While English is the most commonly used language for market research, surveys and customer feedback in India, it does not reach the subcontinent’s entire population. Therefore, many questionnaires are bilingual, offering the respondent a choice between English and an indigenous Indian...