In this study, an attempt has been made to find out why investors still prefer broker-sold fund over direct-sold fund despite the superior performance of the latter. We find the sensitivity of funds flow in selected direct-sold funds and broker-sold funds in India. We do not find any evidence...

Does death teach us wisdom or defy the power of reason? Our paper aims to explore this fundamental question by examining investors’ decision framing in their account-level trading on the National Stock Exchange of India during the early pandemic period. We find that the first reported local...