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Successful contraceptive social marketing attempts in India

Deshpande, Sameer; Balakrishnan, Jaidev; Bhanot, Anurudra; … - In: Social marketing for public health : global trends and …, (pp. 327-355). 2011

Persistent link: https://www.econbiz.de/10003941698

Comparing promoter and employee attributions for the causes of firm failure : the case of an Indian petrochemical company

Gok, Kubilay; Deshpande, Sameer; Deshpande, Anant P.; … - In: The international journal of human resource management 23 (2012) 12, pp. 2576-2596

Persistent link: https://www.econbiz.de/10009552574

Perceived superiority of female condoms among female sex workers in India

Singh, Ajay; Deshpande, Sameer - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 149-157

Persistent link: https://www.econbiz.de/10010351646

The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies

Nelson, Michelle R.; Deshpande, Sameer - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10009738752

Social Marketing in India.

Deshpande, Sameer - 2013 - 1st ed.

This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public...

Persistent link: https://www.econbiz.de/10012600759