Since ages, paan* (refer glossary) business in India was done in traditional way with shabby looks of the paan shops, located in remote corners of the cities. More over this business in India was done by those persons who had hardly any other options of earning their livelihood, as paan shop...

Due to significant global market opportunities and challenges, organizations are seeking to become strategy-focused, encouraging the management researchers globally to study strategically progressive and fruitful management practices that could maximize overall organizational effectiveness....

Medical tourism is one of the major sectors amongst the trade in services that has been growing significantly the world over particularly with the establishment of General Agreement of Trade in Services (GATS) under WTO. This sector falls under Mode II - known as “Consumption Abroad” of...

Purpose – It has been observed time and again by researchers that one must be highly adaptive in order to be effective. Number of instruments are available, but most of them have been developed and then standardized on western population. To ensure utility of some of the well‐known...