Indian pharmaceutical sector is currently witnessing faster introduction of new drugs, with shorter life cycles, given the intense competition. Often, pharma companies fail to strategically align their sales force with brands to gain the competitive edge. Personal selling literature too is...

Purpose – The purpose of this paper is to analyze the status of gross and net working capital and their association with sales of Andhra Pradesh Paper Mills Ltd, with reference to the Indian paper industry over a decade, from 1999 to 2008. Design/methodology/approach – The research is mainly...

India is an agriculture-based economy and the tractor industry plays an important role in the Indian agricultural sector. Though the Indian tractor industry is young with the manufacturing process starting in 1961-62, it has now become the largest market worldwide. Presently, there are 13 major...

Modern world is facing a virtual crisis with human diseases surpassing the immune system of the body and Allopathic system of medicine finding it hard to keep pace with the changes in the contemporary malignant bacteria. The world is now gradually turning towards nature for the cures rather than...