A shopping situation is a particular act of buying behaviour occurring at a specific point in space and time. The purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical surroundings, social surroundings and temporal aspects on...

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

A shopping situation is a particular act of buying behaviour occurring at a specific point in space and time. The purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical surroundings, social surroundings and temporal aspects on...