The current global recession warrants emerging economies to figure out ways to decouple from the US economy. The need of the hour for emerging economies is to figure out self-sustaining growth engines, driven by domestic demand. Tourism has proved to be a growth engine for many Asian economies,...

Shifting global consumption patterns, tastes and attitudes towards food, leisure, travel and place have opened new opportunities for rural producers in the form of agritourism, ecotourism, wine, food and rural tourism and specialized niche market agricultural production for tourism. Agriculture...

This study explores rural tourism in West Bengal, India. Rural tourism promotes the local economy, socio-cultural changes and life style of the people residing around the tourist locations. This study explores the reasons foreign and domestic tourists visit this location for religious or...

Branding is considered as one of the most efficient tools for marketers promoting destinations. In the contemporary era of cutthroat competition, marketers strive hard to position their products such that they meet the expectations of a niche market that no other brand is serving. In this...