SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of … branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce … policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in …

In this study, we examine the participation of small and medium-sized enterprises (SMEs) in global value chains (GVCs … 888 SMEs for Indian manufacturing over the period 2006-2016. While examining the effect of financial constraints on the … participation in GVCs of Indian SMEs, our sample suffers from two possible sources of endogeneity. In this regard, the empirical …